How AI can help in CRM & ERP to transform business

Cloud computing enables businesses to take advantage of artificial intelligence (AI). Artificial Intelligence (AI) drives important aspects of business particularly in customer experience, cost decrease and revenue generation.

Although people may have conflicting emotions about AI, it is difficult to deny that it is one of the driving factors for business automation not only for larger companies but also for SME.

Artificial Intelligence and Machine Learning are present everywhere. Most of us interact with Artificial intelligence in some form or other on a daily basis like Amazon’s Alexa, Apple Siri, etc.

In business applications, AI has a wide range of uses including automation, data analytics, and natural language processing.

As per Gartner “By 2020, 30 percent of all companies will deploy artificial intelligence (AI) to augment at least one of their primary sales processes.”

Here are the few applications that utilize these technologies-

Dynamics 365 AI for sales -With AI, sales representatives can prioritize deals that matters. It enables sales managers to understand sales performance with interactive KPIs reports, sales pipeline, and deals.

Dynamics 365 AI for customer service -By using known customer data to hone customer service interaction, Dynamics 365 makes it simple to predict consumer behavior and their expectations for new products and new features. It enables you to make informed decisions based on intelligent insights to deliver a personalized experience to an individual through chatbots or live representative.

Dynamics 365 AI for market insights-Dynamics 365 combines Microsoft Social Engagement insights with added web and social insights to help teams better understand their customers and strengthen brands.

Microsoft has designed Dynamics 365 for eliminating silos within customer service management and enterprise resource management with AI and mixed reality into one platform. The release of new AI and mixed reality applications aims to empower organization delivering and enabling teams for success.